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Make your gift extra special with our luxury packaging options. Select a gift bag, gift box or a combination to create the perfect presentation.

Luxury Gift Box, Gift Bag & Wrapping Kit
Most Popular

Luxury Gift Box, Gift Bag & Wrapping Kit ($16.00)

Includes: CRAFTD Luxury Gift Box, Gift Bag, Tissue Wrapping Paper & Ribbon

Meaning Card

Meaning Card ($4.00)

Add more meaning to your gift with a meaning card included with your order.

15 variations available

Gift Bag, Ribbon & Wrapping

Gift Bag, Ribbon & Wrapping ($10.00)

Ideal for items that already include a gift box.

Includes: Premium CRAFTD Gift Bag, Ribbon & Tissue Wrapping. Doesn’t include: Luxury Gift Box.

Luxury Gift Box

Luxury Gift Box ($10.00)

Present your gift in our signature gift box, designed to impress before it’s even opened.

Includes: Premium gift box

Choose your option

Meaning Card

To My Boyfriend

Meaning Card

To My Husband

Meaning Card

To My Soulmate

Meaning Card

To My Son

Meaning Card

To My Grandson

Meaning Card

To My Brother

Meaning Card

To My True Friend

Meaning Card

To My Dad

Meaning Card

A Symbol Of Strength

Meaning Card

A Symbol Of Faith

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A Symbol Of Protection

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A Symbol of Luck

Meaning Card

A Symbol Of Safe Travel

Meaning Card

A Symbol Of Adventure

No Expiry Date: Is It Ever Too Late to Start Something New?

No Expiry Date: Is There an Age Limit on Starting Something New?

This year's Mercury Prize shortlist, the UK's album of the year award, spanned six decades. On one side were artists like Nia Archives and Kojey Radical, still building what they'll be known for. On the other was Paul McCartney, nominated for the very first time at 84. By the time the winner was announced in Newcastle on 22 October, the more interesting point had already been made: being new isn't something that only belongs to the young.

Most of us will never be shortlisted for anything, but we all know the feeling behind it. The sense that some things have a window, and once you've missed it, that's that. The chain you never wore at twenty. The ring you always thought suited someone else. So it's worth asking properly. Is there really an age limit on starting something new, or is that just something we tell ourselves?

Older man in a cream suit at the wheel of a classic car, wearing layered gold chains, a medallion and stacked rings

The myth of the window

We're taught to think of firsts as a young man's business. First job, first car, first proper piece of jewellery, all expected somewhere between leaving school and turning thirty. Style in particular gets treated as something you either worked out early or didn't. If you weren't wearing a chain at 25, the thinking goes, you're just not a chain person.

It's a strange rule when you look at it closely. Most men have more money, more confidence and a far clearer sense of who they are at 45 than they did at 22. They're better placed to choose well than they've ever been. And yet that's exactly the age a lot of men decide jewellery isn't for them anymore, if they ever thought it was.

Part of it is worry about how it'll look. A man who's never worn jewellery can feel like any new piece will be noticed, commented on, or read as a midlife crisis. The reality is usually much quieter. A fine chain under an open collar or a single ring on the little finger doesn't announce anything. Within a week, the people around you have stopped noticing it. Within a month, you have too, except on the days you reach for it.

The case for the new names

There's a fair argument on the other side, and it deserves a proper hearing. Prizes like the Mercury have always been seen as a push for the next wave, the kind of recognition that can change the direction of a young artist's career. A nomination arguably means more to someone on the way up than to someone who's already had decades of acclaim. On that view, "new" should belong to the people for whom it still changes something.

We'd agree with that, as far as prizes go. Attention is limited, and backing the hungry makes sense. But that's an argument about who gets the spotlight, not about who's allowed to start. Nobody's handing out a limited number of first chains.

Why starting later can mean more

If anything, starting later often means choosing better. A man who buys his first piece at 20 is usually buying what everyone around him is wearing. A man who buys his first at 50 is buying something he's thought about for years. He knows what he likes, he knows what he'd actually wear on an ordinary Tuesday, and more often than not, he knows what he wants it to stand for.

It's why so many men come to signet rings later in life. It's a piece people tend to grow into rather than start with, one that suits a hand that's done a bit of living. There's a reason a signet ring carries so much meaning: it's rarely an impulse buy. It marks something, whether that's a family name, a milestone, or simply the point a man decided he was going to wear what he wanted.

The same goes for the first chain at 45 or the first bracelet at 60. None of them are late. They're just on time for the person wearing them.

Older man in an open striped shirt beside a close-up of his hands wearing stacked silver rings

No expiry date

That's what Back Yourself has always meant to us, and it was never meant for one age bracket. Backing yourself at 22 often looks like taking a risk. At 62, it might look like finally wearing the thing you've always quietly wanted to wear, without worrying about whether you've earned it or left it too late.

If that sounds familiar, there's no wrong place to start. Our guide to the first pieces worth owning is a good way in, and a simple signet ring or chain is usually the easiest first step. Nobody's checking dates.

Older man in sunglasses and a cream suit in a classic car, wearing a signet ring and fine chains

A first nomination at 84 isn't really a story about being late. It's a story about still making things worth noticing.

Being new was never about your age. It's about whether you're still willing to start.

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