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Article: Men's Wedding Bands
Most wedding rings weren’t made to last forever. They bend, they scratch, they fade, and before long, they’re tucked away in a drawer instead of worn on your hand. That never made much sense to me. So when it came to this campaign, we thought about all the real life moments your ring’s actually meant to handle: lifting, working, living, the everyday stuff. But if you know us, you already know that’s what we’re about.
So, we kept it simple. We went back to that first feeling, the moment you put it on and everything just feels right. The weight of it on your finger. The memory that settles in with it. For me, jewellery’s always been about that—marking a moment and carrying it with you. And when something means that much, it deserves to last.