Lookbooks

Pablo

With too many sell-out collections this year to count, we knew this Black Friday had to be something special. With a crew of over 30 people, a story to tell, and every detail planned to perfection,...

Are you a Jewellery Guy?

I’m not asking if you’ve ever worn jewellery or own a chain or two. Most of you will own at least one piece, even if you've not upgraded in a while. No, what I’m really asking is... 

Celebrating 6 Years

Our latest campaign marks six unforgettable years of CRAFTD. Raise a glass, this is just the beginning.

ICED

Some say ICED is made for summer, others swear it’s a winter thing. But the truth is, it’s neither. For me, it's a piece that moves effortlessly through the year, untouched by seasons. It’s for tho...

Minimals

As the season shifts, I’ve been thinking about what really matters in my wardrobe. For me, it always comes back to the classic blacks, whites, and key jewellery pieces that just feel easy. I call t...

Yacht Club

Yacht Club was never about the location or the boat; but everything about capturing that sense of freedom. And what better place to experience that than letting loose on Lake Como? For the campaign...

Amoré Sempre

Inspired by some of our most iconic pieces, Amoré Sempre brings together 24 summer essentials, reimagined with premium red, white and blue enamel and intricate detailing throughout. From versatile ...

Hydra

As we finalised the details of our summer collection, it became clear that we had more than just one release on our hands. We knew this year's lineup was strong, but the depth and detail of these p...

Summer Pearls

When we set out to capture the energy of summer, we didn’t need a beach or a poolside view. Instead, we built a bedroom straight out of the ’90s. Walkmans, Playboy mags, lava lamps, the lot. Every ...

Manuel Akanji for SWM

When you play for the best club side in Europe, you share the stage with the world’s most talented and marketable footballers, who are all vying for one of 11 coveted places in the starting lineup....