Skip to content

Cart

Your cart is empty

Your gifting options

Make your gift extra special with our luxury packaging options. Select a gift bag, gift box or a combination to create the perfect presentation.

Luxury Gift Box, Gift Bag & Wrapping Kit
Most Popular

Luxury Gift Box, Gift Bag & Wrapping Kit (¥1,800)

Includes: CRAFTD Luxury Gift Box, Gift Bag, Tissue Wrapping Paper & Ribbon

Meaning Card

Meaning Card (¥500)

Add more meaning to your gift with a meaning card included with your order.

15 variations available

Gift Bag, Ribbon & Wrapping

Gift Bag, Ribbon & Wrapping (¥1,100)

Ideal for items that already include a gift box.

Includes: Premium CRAFTD Gift Bag, Ribbon & Tissue Wrapping. Doesn’t include: Luxury Gift Box.

Luxury Gift Box

Luxury Gift Box (¥1,100)

Present your gift in our signature gift box, designed to impress before it’s even opened.

Includes: Premium gift box

Choose your option

Meaning Card

To My Boyfriend

Meaning Card

To My Husband

Meaning Card

To My Soulmate

Meaning Card

To My Son

Meaning Card

To My Grandson

Meaning Card

To My Brother

Meaning Card

To My True Friend

Meaning Card

To My Dad

Meaning Card

A Symbol Of Strength

Meaning Card

A Symbol Of Faith

Meaning Card

A Symbol Of Protection

Meaning Card

A Symbol of Luck

Meaning Card

A Symbol Of Safe Travel

Meaning Card

A Symbol Of Adventure

In Hip-Hop, a Chain Meant You’d Made It. What Does It Mean Now?

In Hip-Hop, a Chain Meant You’d Made It. What Does It Mean Now?

It's been a reflective few weeks for hip-hop. JAŸ-Z In 8, Rick Rubin's eight-part conversation with the artist for HBO, wrapped up on 9 October. Reasonable Doubt turned 30 this summer, and Kingdom Come turns 20 next month.

When a culture looks back like that, it tends to land on the same few things: the records, the rooms they were made in, and the moments people chose to mark.

For a long time, one of the clearest ways to mark a moment was a chain. Your first proper one said you'd arrived. It was bought with money you didn't have a year earlier, worn by someone who'd been told they'd never get there, and everyone who saw it had a rough idea what it had cost to get.

Today you can buy one before you've done anything at all. Order it on Monday, wear it on Wednesday, and nobody has to ask what it's for.

So it's worth asking properly. If anyone can buy the chain, does it still say you've made it? Or has the proof quietly moved somewhere else?

A 12mm gold Cuban chain worn over a black tee and jacket

How the chain became a receipt

Before it was a style choice, a chain worked more like a receipt.

In hip-hop, the chain didn't usually come first. It came after: after the deal, after the first proper cheque, after the run of shows that meant you weren't going back to whatever you'd been doing before. The gold ropes of the late 80s, the crew pieces of the late 90s, the pendant made to carry a label's name. They all said the same thing in different ways. Something has happened here, and this is the proof.

That's why the weight mattered, and why people noticed the size. It wasn't only showing off, although sometimes it was that too. A heavy chain on someone who'd started with nothing was a way of keeping score in a world that hadn't always let them near the scoreboard.

It also explains why a chain was rarely just yours. A crew piece said you belonged to something. A pendant with a name on it said whose side you were on. Wearing it meant carrying a story everyone in the room already knew.

What happens when the proof gets cheap

Then the receipt stopped being hard to get.

Chains got easier to buy in every sense. Prices came down, plating got better, and the gap between what someone could afford and what they could wear started to close. Chains get borrowed for shoots, and social media makes it easy to look further along than you are. Today, anyone can wear a chain on day one.

There's a fair argument that this finished the chain as a trophy, and it's worth taking seriously. If a chain no longer proves anything, the argument goes, then wearing one to say you've made it is a bit like framing a certificate you printed yourself. Better to wear what says who you are than what you've banked.

We'd agree with half of that. The chain as a price tag probably is done. When everyone can afford the look, the look stops proving very much.

But price was only ever half of what gave those chains their meaning. The other half was the moment behind them, and that part never got any cheaper. You can buy a chain on day one. You can't buy the day you earned it.

The view from behind the camera

Jonathan Mannion has spent his career photographing hip-hop, and when he talks about jewellery, status barely comes up.

What comes up instead is how it felt. He remembers the first chain his uncle bought him on his way up, when he was just getting into the rap game. It made him feel part of the world he was contributing to. It didn't need to be anything more than that.

A Cash Money chain, to him, was about pride more than labels: proof that a crew from New Orleans was building something bigger than any one of them.

And he's clear that the chain on its own was never really the point. "It's gone past the chain for chain's sake," he told us. "Let's get into the artistry now."

It's an idea we kept coming back to after our time with him. In the right moment, on the right person, a piece of jewellery becomes a marker of time. You can read the full conversation in his CRAFTD Stories feature.

Put those thoughts side by side and you get something more useful than a yes or a no. The chain for chain's sake is done. The chain that marks something real isn't going anywhere.

So what should a chain say now?

Maybe the meaning was never in the price tag.

Look at what actually lasts in all of this. Not the weight or the cost, but the moment: the deal that finally came through, the crew that made it out together, the uncle who bought a chain for someone on his way up. The chain was just the thing that held on to it.

That's still open to anyone, arguably more so now. When you're not paying for the size of the statement, you get to choose what the statement is about. The first pay rise. The business that finally turned a profit. The year you got through when it would have been easier not to. Those moments are every bit as real as a record deal, even if nobody's there to photograph them.

So if you're going to wear something to mark a moment, make it yours. The chain you buy the week the business turns a profit. The pendant that marks the year you came through. And for the one you've properly earned, the moment you'll still be talking about in ten years, something from ICED.

Silver tennis chain layered under an iced Cuban chain, styled with minimal rings and a bracelet

Nobody else needs to know what it's for. That's the point. The old chains told the room what you'd done. The ones that mean the most now only have to remind you.

Anyone can buy the chain now.

The only question left is whether you can say what it's for.

Leave a comment

This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.

All comments are moderated before being published.

Your next reads

Does Losing Make You or Break You? What a First Defeat Says About Self-Belief

Does Losing Make You or Break You? What a First Defeat Says About Self-Belief

Does a first defeat expose you, or prove you? Fabio Wardley and Ilia Topuria both lost for the first time this year. Here’s what it says about self-belief, and the luck you make.

Read more
No Expiry Date: Is It Ever Too Late to Start Something New?

No Expiry Date: Is There an Age Limit on Starting Something New?

A first Mercury Prize nomination at 84. A first chain at 45. A first signet ring at 60. Who decided these things had an age limit? Some things happen when you're ready, not when you're expected to.

Read more