Lookbooks

Men's Wedding Bands

Most wedding rings weren’t made to last forever. They bend, they scratch, they fade—and before long, they’re sitting in a drawer instead of on your hand. That never made sense to me. For me, jewell...

Spring Style Guide

Spring’s here, which means it’s time to refresh your look with lighter layers, fresh fits, and the right jewellery to bring it all together. The perfect collection has a mix of silver, rose gold, a...

Weekend in Paris

Valentine’s campaigns always bring a certain energy. Love isn’t something you stage; it’s something you catch in the moment. The quiet, unspoken moments—a slow morning over coffee, or a walk throug...

Winter Style Guide

As the season shifts, layering is essential—but don’t overlook the details. A chain peeking beneath your collar or a bracelet resting just under your cuff—these are the moves that make an outfit yo...

There Can Only Be One King

Enter Pablo—the world’s most infamous jewellery dealer—and our most ambitious campaign to date.

Are you a Jewellery Guy?

I’m not asking if you’ve ever worn jewellery or own a chain or two—most of you will own at least one piece, even if you've not upgraded in a while. No, what I’m really asking is... 

Six Years of CRAFTD

Our latest campaign marks six unforgettable years of CRAFTD. Raise a glass—this is just the beginning.

ICED

Some say ICED is made for summer, others swear it’s a winter thing. But the truth is, it’s neither. For me, it's a piece that moves effortlessly through the year—untouched by seasons. It’s for thos...

The Minimals

As the season shifts, I’ve been thinking about what really matters in my wardrobe. For me, it always comes back to the classics—those blacks, whites, and key jewellery pieces that just feel easy. I...

Yacht Club

This campaign was never about the location or the boat; but everything about capturing that sense of freedom. To me, that’s enjoying life's simple, unplanned moments. No grand plans or strict sched...