In the world of meaningful men’s jewellery, there’s always been one piece that defines the entire category. Not because it tries to stand out, but because it feels the most instinctive to wear. Its appeal is universal, yet its meaning remains deeply personal, shaped by the individual who wears it. Odds are, it’s already a favourite of yours. And if it isn’t yet, it probably will be soon.

That piece is the North Star.

What is the North Star?

The North Star is exactly what it sounds like. A star. But unlike most stars in the night sky, it doesn’t appear to move. While everything else shifts and rotates around it, the North Star stays in the same place. That’s why it’s been used for centuries as a point of direction, not because it’s the brightest, but because it’s constant. A fixed point. A quiet guide when direction matters most.

That idea has always sat at the heart of our North Star design.

The CRAFTD North Star Pendant

When people think of the North Star pendant in men’s jewellery, they often think of CRAFTD. Our original North Star became an instant bestseller and has remained a constant part of the brand for almost a decade, worn by first-time jewellery wearers and collectors alike.

Featured: Also available in Silver

Pendant Meaning: Life has a way of pulling us off course sometimes. Before you realise it, you’re heading somewhere that doesn’t quite feel like where you meant to go. The North Star has always been a way back. A reminder to trust your gut, stay true to your values, and keep moving in your own direction. It’s not about following anyone else’s path. It’s about knowing your own, and trusting yourself to follow it.

The New Collection

The new North Star Collection builds on everything that made the original pendant what it is, while pushing it forward in a more considered way. Timeless precious metals sit alongside deep gemstone inlays, handset crystals, and more personal inscriptions. For the first time, the collection expands beyond pendants into signet rings, giving the North Star meaning a new form. Familiar, but evolved. The same idea, expressed in a different way.

Featured: Onyx Round Gem (Silver)

Take a look at a few more pieces from the collection below.

Onyx North Star Signet Ring (Gold)

Your North Star, carried with you.

This signet features an 18K gold Polaris, framed by a deep onyx inlay and finished with a single handset crystal. Inspired by the North Star, it represents guidance and direction, something to come back to when life starts pulling you away from what feels right. Along the shank, you’ll find the words intuition, guidance, mission, and belief. Quiet reminders to trust your gut, stay true to your values, and keep moving in your own direction. It sits on a smooth, polished band and is finished with our signature scratch and fade resistant protection.

Featured: Also available in Malachite

Onyx Round Gem Pendant (Silver)

Your North Star, carried with you.

This pendant features a silver Polaris, framed by a deep onyx inlay and finished with a single handset crystal at its core. Inspired by the North Star, it represents guidance and direction, something to centre you when life starts pulling you away from what feels right. Around the edge, you’ll find the words follow your truth. A quiet reminder to trust your gut, stay true to your values, and keep moving in your own direction. It hangs from a premium 3mm Cuban chain and is finished with our signature scratch and fade-resistant protection.

Featured: Also available in 18K Gold

Nordic Compass (Silver)

A guide for the road ahead.

This silver pendant is inspired by the Vegvísir, an ancient Nordic compass worn as a symbol of guidance and direction. It represents trust in where you’re headed, even when the journey takes an unexpected turn. Finished with a single handset crystal and engraved with the words follow your truth around the edge, it serves as a quiet reminder that even when life throws you off course, you’ll always find your way back. It hangs from a premium 3mm Cuban chain and is finished with our signature scratch and fade-resistant protection.

Featured: Also available in 18K Gold