CRAFTD

ICED

Some say ICED is made for summer, others swear it’s a winter thing. But the truth is, it’s neither. For me, it's a piece that moves effortlessly through the year—untouched by seasons. It’s for thos...

The Minimals

As the season shifts, I’ve been thinking about what really matters in my wardrobe. For me, it always comes back to the classics—those blacks, whites, and key jewellery pieces that just feel easy. I...

Yacht Club

This campaign was never about the location or the boat; but everything about capturing that sense of freedom. To me, that’s enjoying life's simple, unplanned moments. No grand plans or strict sched...