The Minimals

As the season shifts, I’ve been thinking about what really matters in my wardrobe. For me, it always comes back to the classics—those blacks, whites, and key jewellery pieces that just feel easy. I call them the Minimals, but really, they’re my everyday essentials. Stripped back in summer, and perfect for layering come winter.

That’s why we took this campaign to the cliffs of Ibiza—not for the views, but to show what makes these pieces so special. Sharp rocks, salt water, scorching sun—none of it phased them. The rugged backdrop was the perfect contrast to the polished metals, but it wasn’t just about looks; it was about proving their strengths. The Minimals aren’t just pieces you throw on; they’re the ones that stick with you, the ones you reach for time and time again. Timeless, dependable, and non-negotiable, season after season.