Lookbooks

Six Years of CRAFTD

Our latest campaign marks six unforgettable years of CRAFTD. Raise a glass—this is just the beginning.

ICED

Some say ICED is made for summer, others swear it’s a winter thing. But the truth is, it’s neither. For me, it's a piece that moves effortlessly through the year, untouched by seasons. It’s for tho...

The Minimals

As the season shifts, I’ve been thinking about what really matters in my wardrobe. For me, it always comes back to the classics—those blacks, whites, and key jewellery pieces that just feel easy. I...

Yacht Club

This campaign was never about the location or the boat; but everything about capturing that sense of freedom. To me, that’s enjoying life's simple, unplanned moments. No grand plans or strict sched...

Amoré Sempre

Our new jewellery collection combines expert artisan techniques, premium red, white, and blue enamels, and intricate detailing unlike anything you've seen. Think versatile signets rings, vibrant en...

Hydra

As we finalised the details of our summer collection, it became clear that we had more than just one release on our hands. We knew this year's lineup was strong, but the depth and detail on these p...

Summer Pearls

When we set out to capture the energy of summer, we didn’t need a beach or a poolside view. Instead, we built something better—a bedroom set straight out of the ‘90s. Walkmans, Playboy mags, lava l...

Styling Manuel Akanji for SWM

When you play for the best club side in Europe, you share the stage with the world’s most talented and marketable footballers, who are all vying for one of 11 coveted places in the starting lineup....

Styling Cristian Romero for SWM

“To you and me, Cristian Romero has a reputation for being a fierce competitor and loyal teammate. But off the field, he reveals a different side to his character: one of a deferential family man w...

Gemstones

For this campaign, we booked a little spot in Ibiza and left the details to chance. Our only plan was to enjoy ourselves. It's not your usual shooting style, but with our team and past experience, ...