Lookbooks

Wishing you a CRAFTD Christmas

We thought it was fitting that we sent you out Christmas campaign directly, before if goes live on socials - simply because of the message it delivers. We are truly grateful for your support and wa...

Are you a Jewellery Guy?

I’m not asking if you’ve ever worn jewellery or own a chain or two—most of you will own at least one piece, even if you've not upgraded in a while. No, what I’m really asking is... 

Six Years of CRAFTD

Our latest campaign marks six unforgettable years of CRAFTD. Raise a glass—this is just the beginning.

ICED

Some say ICED is made for summer, others swear it’s a winter thing. But the truth is, it’s neither. For me, it's a piece that moves effortlessly through the year—untouched by seasons. It’s for thos...

The Minimals

As the season shifts, I’ve been thinking about what really matters in my wardrobe. For me, it always comes back to the classics—those blacks, whites, and key jewellery pieces that just feel easy. I...

Yacht Club

This campaign was never about the location or the boat; but everything about capturing that sense of freedom. To me, that’s enjoying life's simple, unplanned moments. No grand plans or strict sched...

Amoré Sempre

Our new jewellery collection combines expert artisan techniques, premium red, white, and blue enamels, and intricate detailing unlike anything you've seen. Think versatile signets rings, vibrant en...

Hydra

As we finalised the details of our summer '24 collection, it became clear that we had more than just one release on our hands. We knew this year's lineup was strong, but the depth and detail on the...

Summer Pearls

Some might say it’s controversial to shoot a summer campaign inside of four walls, but we're all about throwing around fresh ideas. After a year of unpredictable weather, we wanted to capture the a...

Styling Manuel Akanji for SWM

When you play for the best club side in Europe, you share the stage with the world’s most talented and marketable footballers, who are all vying for one of 11 coveted places in the starting lineup....