Our Story

CRAFTD London is a premium jewellery brand founded by Alex Cannon and Danny Buck.

We are an online retailer based in the UK, with supporters from over 100 different countries worldwide.


CRAFTD aims to fill the gap between quality jewellery and unnecessary markups across the industry. We put design at our core and focus on cutting through the noisy, low quality space that fast-fashion has brought.

Every piece is CRAFTD to last; quality is the soul of the brand. Wearing our pieces is saying, without speaking that you symbolise self-belief. You know who you are. 


On a personal note, we’d like to thank everyone who has supported the brand and been a part of our journey. Our customers are central to our operation, and it is with you in mind that we aim to be the best at what we do.

If there is ever anything you would like to discuss, please email us on hello@craftdlondon.com

You are CRAFTD.

Danny & Alex

CRAFTD London | Co-Founders