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Back Yourself: The Belief Behind CRAFTD

Before you try to achieve anything, you have to believe in yourself. Our founder, Alex Cannon, on the four steps that build that belief, and why every CRAFTD Story starts here.

Bilal Fawaz: The Fighter Who Found Home in the Ring

From a case file number to national champion, Bilal Fawaz’s story is one of survival, self-belief and the ring that gave him somewhere to call home.

JayDon: The Story Behind R&B's Fastest-Rising New Artist

At eighteen, JayDon is already being called one of R&B’s next voices. CRAFTD Stories follows him through New York as the work, style and self-expression behind the rise start to take shape.

Jonathan Mannion: Stories Behind Hip-Hop’s Most Iconic Images

Inside Jonathan Mannion’s Jersey City archive, we explore the stories behind the photographs, artists, jewellery and moments that helped shape how hip-hop remembers itself.

Leo Neugebauer: From Olympic Silver to European Champion

What does it take to win on three different global stages? Leo Neugebauer has gone from Olympic silver in Paris to world gold in Tokyo, and now European gold in Birmingham. Here's the story behind it.